For this project, we were tasked with either creating or redesigning a tea box. I chose to design an entirely new brand, complete with a name, logo, concept, and slogan. My vision was to create a tea brand that could transport consumers to a moment in time with just one sip. The design I developed aimed to evoke a sense of relaxation and escape, offering a tropical vacation experience right from the comfort of home. The aesthetic of the box reflected this mood-lifting concept, using vibrant, refreshing visuals to suggest the uplifting qualities of the tea.
This project proved to be a significant challenge, as I initially struggled with defining my logo and organizing the design elements. However, through persistence, I learned how to create my own patterns, design the product packaging, and master the composition of the box. The experience not only enhanced my skills in graphic design but also gave me the opportunity to develop a cohesive visual identity for a product, from the logo to the final layout.
Box Layout (Front)
Box Layout (Back)
